Why does a product manager need skills in areas like business, UX, and technology? Primarily because the role itself is incredibly broad and varied.
Good leaders, however, must be good managers, so in this section we will discuss the role of product manager and how it overlaps the role of product leader. The product management roleĮarlier we said that good managers are not necessarily good leaders. Other functions, like team development, marketing, and strategic planning, play a part too, but business, UX, and technology form the core of what product managers do every day. This is key in an Agile world where product managers spend more time with the development team than with anyone else inside the business, and need a shared language and understanding with their engineers. This doesn’t mean a product manager needs to be able to code, but understanding the technology stack-and most importantly, the level of effort involved-is crucial to making the right decisions. There’s no point in defining what to build if you don’t know how it will get built. Getting out to talk to customers, testing the product, and getting feedback firsthand, as well as working closely with internal and external UX designers and researchers, are all part of this process. This doesn’t mean the product manager should become a full-time researcher or a full-time designer, but they do need to make time for this important work. Perhaps most importantly, the product manager is the voice of the customer inside the business, and thus must be passionate about customers and the specific problems they’re trying to solve.
#APPLE PRODUCT MANAGER TRIAL#
Get a free trial today and find answers on the fly, or master something new and useful. Join the O'Reilly online learning platform. Product managers should be primarily focused on optimizing a product to achieve business goals while maximizing return on investment. Product management is above all else a business function, focused on maximizing business value from a product. Product management has been called the intersection between business, technology, and user experience (source: Martin Eriksson, 2011 ). A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners of all three.
#APPLE PRODUCT MANAGER FULL#
This post is an excerpt from Chapter 1 of “Product Leadership.” Read the full book on Safari.Īs Marty Cagan, founding partner of Silicon Valley Product Group and a 30-year veteran of product management, puts it, “The job of a product manager is to discover a product that is valuable, usable, and feasible.” Similarly, co-author Martin Eriksson, in his oft-quoted definition of product management, calls it the intersection between business, user experience, and technology (see Figure 1 only a product manager would define themselves in a Venn diagram!).
0 kommentar(er)
